12 Jul [VLOG 247] The Effects of Guerrilla Marketing…
** THEY PRANKED ME SO GOOD… **
MASSIVE shout out to the epic Avril and Tony in today’s vlog. If you’re watching you are both legends!
Look at this amazingly creative team we’ve built over here at DARETOGROW. With our combined skills and enthusiasm, we are going to change the WORLD. There’s no stopping us now.
Today we are practising the idea of Guerrilla Marketing, as promised, let me explain EXACTLY what that means…
Have you ever seen jokes or phrases spray painted on the floor that make you think? That’s Guerrilla.
Have you even seen a giant, multi coloured model of a farm animal on a busy high street…completely out of place? You stopped, took photos and saw it on the news that night? That’s Guerrilla.
Have you ever seen GIANT outdoor furniture that you just HAVE TO sit in, designed to entice you into that beer garden? That’s Guerrilla.
Coined by marketer Jay Conrad Levinson in 1984, his idea was to introduce a unique way of marketing to combat the traditional methods. Much like what we’re doing here at DARETOGROW – combating the traditional methods of business!!
Guerrilla can be shocking, outrageous, almost unbelievable and sometimes a bit garish but BOUND to grab attention.
Creating a buzz… Perfect for Manchester, you worker bee you…
Along with producing some fabulous content, we had a right laugh, and even a small hiccup with the law… Can you believe it? Watch todays vlog to find out more!!
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