Learn the fundamental (job defying) principles of business so you can launch something people want to buy;
Learn how to launch an online marketing funnel to automate your marketing process and make sales whilst you sleep (what I'm teaching can scale to £500,000 a year);
Learn how to sell 121 (in person or via Zoom) and one to many in webinars (live and pre-recorded) so you can earn your own money and make a life changing living doing what you love.
30+ video units, complete with write ups and worksheets. You will have access for 12 months but can fly through every unit as quickly as humanly possible. You will also receive a 200 page printed workbook in the post with full write ups, worksheet questions, checklists, templates and stories from my own life and business I’ve never shared before. In many ways, this workbook is the business book I’ll never publish.
Well, welcome to Pre-Ex.
Pre-Ex is my brand new start up school for purpose driven people. It has taken me months (almost a year!) to film and launch this school; to calibrate the learnings from three multiple six figure businesses, welllll over a million in sales and over a decade without a wage slip.
I first went self employed when I was 23 and I’ve made my own money for over a decade, building a business and paying other people’s wages in the process. What I’m teaching you in Pre-Ex isn’t theory. It’s the truth of what it takes to craft an offer people actually want to buy, how to build an online marketing funnel to make sales while you sleep (there is a very specific process to this!) and how to make enough money to finally quit your job and set up the future you really want.
Want to travel with an online business? This course will show you how to do it with the latest in online marketing techniques…in a way that suits your personality.
Want to do 10k months and start investing with the surplus, this course will show you how to make that money through a scalable business model.
Over the last three years I’ve helped hundreds of people reconnect with their purpose and change their lives. Now more than ever people are asking me: How do I come up with a great offer? How do I make sales online? Which social media platform should I be on? Is this name any good? How can I make enough money to quit my job?
Well! Pre-Ex Start Up School is my answer to all of those questions. In Pre-Ex Start-Up School, I am going to show you exactly how to do it! And I’m going to give you the usual DARETOGROW honesty on what it’s going to take and what has to come into focus now, for this to work.
Are you ready for this?
You want to your own business and ultimately go all in, ultimately quitting your job when the time is right. Or you have a business and want to scale to £100k using online funnel marketing.
You want to launch or scale a coaching / consultancy programme, a 121 offer or an online course, making sales ultimately through an online marketing funnel. I've also given lots of examples in the course if you are a PT, photographer or graphic designer looking to launch or scale.
You're ready to put in the hours to craft your first offer and build an online marketing funnel to automate as much of the sales and marketing process as possible. This is not an easy ride and it takes work.
You want to make £5000 - £8000 a month in business, with an initial target of £3,000 a month to get moving!
You have a broad idea you want to turn into a business or you want to take your face-to-face business online in 2021.
You have a little bit of money to invest in the systems / tools required. For example, you might want to engage a web designer or graphic designer, buy a subscription to a training platform or you might want to outsource your video editing.
Looking for a quick fix. This takes work, effort and time.
Quick to blame others for your lack of results. You won't make it online if you can't take full responsibility for your results 😉
Out to trick people. I mean as if. My approach is about honesty, transparency and leading with value. The better you deliver for your client, the more they will come back and spread the word.
Already making £5k - £10k a month online through an online marketing funnel. If that's you, check out Expansion Edge or my 121 coaching offer.
This is me. I’ve been paying my own wages since I was 23. I’m now 35 and earn multiple six figures through a mix of online course sales, 121 coaching and consultancy. I’ve built three six figure businesses in that time, all from scratch, all from the ground up, and all in different sectors.
During that time, I’ve learnt how to create and sell offers in recruitment, web design, digital marketing, training and coaching. From PDFs and courses, to events and masterminds and coaching and consultancy. I’ve sold things for £50 and I’ve sold things for £48,000. Through this work I’ve learnt what it takes to create something of value, build and sell things online and maintain mental momentum through it all. And that’s what I want to teach you in Pre-Ex.
UNIT 1 – HOW TO SET YOUR PRICE AND OFFER
UNIT 2 – HOW TO POSITION VALUE PEOPLE BUY
UNIT 3 – FAR BEYOND THE CUSTOMER AVATAR
UNIT 4 – BUILDING YOUR CONTAINER FOR TRANSFORMATION
UNIT 5 – WHY YOU NEED A SALES PAGE NOT A SITE
UNIT 6 – WHAT TO INCLUDE ON YOUR SALES PAGE
UNIT 7 – HOW TO FIND TIME TO DO THIS WORK
UNIT 8 – A LITTLE MORE HELP WITH YOUR FINAL OFFER
UNIT 1 – THE LEGAL STRUCTURE OF YOUR BUSINESS
UNIT 2 – THREE LEGALITIES TO CONSIDER
UNIT 3 – REVENUE VS GROSS PROFIT VS NET PROFIT
UNIT 4 – HOW TO COME UP WITH ORIGINAL OFFER NAMES
UNIT 5 – GETTING READY TO COLLECT MONEY
UNIT 6 – YOUR VALUE LADDER OF OFFER VALUE
UNIT 1 – START SELLING RIGHT NOW, WITHOUT A FUNNEL
UNIT 2 – OVERVIEW OF FULL FUNNEL PROCESS
UNIT 3 – COMING UP WITH YOUR SALES HOOK
UNIT 4 – DESIGNING YOUR LEAD MAGNET OPT IN
UNIT 5 – WRITING AN EMAIL SEQUENCE THAT SELLS
UNIT 6 – YOUR LAUNCH PLAN TIMELINE
UNIT 1 – WHERE TO HOST YOUR OFFER
UNIT 2 – HOW TO BUILD AN AUTOMATED EMAIL SEQUENCE
UNIT 3 – WHY YOU NEED A THANK YOU PAGE
UNIT 1 – THE FOUR STAGES OVER EVERY SALE
UNIT 2 – HOW TO SELL 121
UNIT 3 – HOW TO SELL ON A WEBINAR
UNIT 4 – HOW TO MAKE MONEY NOW IN YOUR BUSINESS
Crafting an offer that is truly sellable, learning how to understand customers' needs and how to position a programme that sells.
Building your brand online for the first time, from what to post, when to post and how to post to start building your online community.
Building your first funnel, including your landing page, your opt-in or freebie and the automated email sequence to help you build 'leads' and make sales while you sleep!
Developing the mindset required of an online entrepreneur. Building a business online is not easy. It requires grit, determination and patience.
12 month online course, broken into five key modules. Includes a 200 page printed workbook which you receive in the post. (I’ve mentioned that a few times haven’t it? Well have I mentioned it’s printed through a UK small business on recycled paper? You know how we roll!)
Step-by-step structure - The course is laid out in five modules - offer, legal structure, funnel, funnel mechanics and sales - and I take you through the whole process step-by-step so you know exactly what to focus on next.
Bite size pieces of information - Rather than hour long tutorials, the course is broken down into more 10 minute videos, meaning you can watch a video, take an action and tick it off your list. You can plough through lots of videos or do a little bit every day!
Tools, templates and demos - I'm going to show you working examples every step of the way and demonstrate why and how they work. This stops the training being theory and makes it a lot more practical!
Focus! The course is packed with clear, direct, actionable steps you can follow to stay SUPER focused on what it's going to take for you to quit your job and support yourself full time in your very own online business. But, I also include the usual DTG motivation to keep you on track when things get tough. (Hint, things get tough and that's okay!)